In our previous blog, What is a website?, we talked about websites and the existing ideas about what it is. But, Website is only one of the spokes of the huge digital marketing umbrella.
Possibilities in the field of digital communication
There is a constant hankering for innovation, creativity in the fields of both design and development across the digital platform and a lot is being done to meet this demand. The future of web development wraps exciting possibilities.
For example, augmented reality and virtual reality both can alter our perception of the world. Where they differ, is the perception of our presence.
Virtual reality is able to transpose the user. In other words, bring us someplace else. Through closed visors or goggles, It blocks out the room and puts our presence elsewhere. A virtual reality headset cuts off your current reality but will expand your senses within. Large companies such as Mozilla and Google are already working towards the transition of virtual reality technology to the web.
Augmented reality, on the other hand, takes our current reality and adds something to it. In fact, it has already started taking over the gaming world. PokemonGO, a brilliant example that took the world over because it was the first of its kind.
To understand the implications of these technical advancements, watch how Pepsi Max used Augmented Reality #LiveForNow campaign. Soon enough, this might be a common experience for people all over the world. Check the ad here – Unbelievable Bus Shelter | Pepsi Max. Unbelievable #LiveForNow.
Tim Cook, CEO of Apple, sums up the sentiments that technological innovators feel with regard to augmented reality —“I’m excited about Augmented Reality because unlike Virtual Reality which closes the world out, AR allows individuals to be present in the world but Hopefully allows an improvement on what’s happening presently… That has resonance.”
Artificial Intelligence, another fresh possibility that is slowly making its way to the mainstream market. “Some of the biggest tech companies, such as Google, Microsoft and Facebook, have been releasing their AI technology to the public.
Watch Google’s plans summarised in 10 minutes here to know more – https://www.youtube.com/watch?v=CNLVZjBE08g
Zebra Medical Systems is an Israeli company that applies Artificial Intelligence that allows computers to predict multiple diseases and therefore, facilitate further prevention. It has in fact been named one of the 50 companies that led AI revolution.
Watch for more – https://www.zebra-med.com/
Field of digital communication is agile and innovation might change the direction of how these technologies progress. For now, it is best to wonder how these technologies might intersect with our lives sometime in future and make their way into our day-to-day anecdotes.